3D modeling is a technique in computer graphics for producing a 3D digital representation of any object or surface. An artist uses special software to manipulate points in virtual space (called vertices) to form a mesh. The collection of these vertices form an object. These 3D objects can be generated automatically or created manually by deforming the mesh or otherwise manipulating vertices.

A 3D model can be tweaked. This way, 3D Artist can change design colours and textures for the client to get CGI showcasing different colours and finishing options. This is a very cost-effective and better solution than producing a separate prototype for each colour and send them all to a photography studio. Moreover, Arcwin photorealistic CGI colourways will look every bit as realistic as a photo.

Professional 3D modelling service can make changes to the image geometry and get new furniture design configurations. For instance, clients can add new armrests to a chair. Which is a great way to show all design variations in a furniture catalog, as well as getting the CGI for a new upgraded version of the same design.

Making changes to a furniture configuration is also handy when it comes to testing the market. Before even having the physical prototype for models with upgraded design, companies can put their images on the website and start selling by pre-orders.